The Artist as Sensory Machine in the Post Reality
Symposium:
- ISEA2011: 17th International Symposium on Electronic Art
- More presentations from ISEA2011:
Session Title:
- Interart / Intersensorium. On the Interrelation of Media and the Senses
Presentation Title:
- The Artist as Sensory Machine in the Post Reality
Presenter(s):
Venue(s):
Abstract:
Panel: Interart / Intersensorium. On the Interrelation of Media and the Senses
In what I have come to refer to as the post reality, we have become a society of “super-participants” – appropriating, amplifying and redirecting information via the social media. In the post reality, the super-participant feeds on user feedback, in which everything they do, think, and say is captured and processed and remixed and re-broadcast – their every sensory impulse is connected and re-connected to the unblinking eye of the electronic media. As a result, I have concluded it is imperative in the current epoch that the artist must now find new techniques and methodologies to more fully embrace multimedia and its pervasiveness or else become ineffectual as an artist.
This necessity is akin to László Moholy-Nagy’s urgent view of the gesamtkunstwerk in the early 20th century when he declared: “What we need is not the gesamtkunstwerk alongside and separate from which life flows by, but a synthesis of all the vital impulses spontaneously forming itself into the all embracing gesamtwerk (life) which abolishes all isolation, in which all individual accomplishments proceed from a biological necessity and culminate in a universal necessity.” There is now the necessity for a current day gesamtkunstwerk, or gesamtdatenwerk as Roy Ascott has called it, in which the artist moves beyond abstraction, beyond representation, beyond the suspension of disbelief: the artist becomes, in effect, fully engaged as a sensory machine. To demonstrate this idea and its implication, I will organize and present a multi-sensory reading – a rhythmical, visual, textual, gestural reading – that reflects on current artistic thought concerning the artist’s role (and responsibility) in responding to and commenting on the transformative effects of the post real condition.