“Ephemeral Electronics” by Florian Sumi
Title:
- Ephemeral Electronics
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Symposium:
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Exhibition. Le Cube Garges, April 27 – May 18
2014
CG!, Design Fiction
“Looking for future? Look at nature!” This is one of the slogans of Ephemeral Electronics, an anticipation advertising campaign carried out by Florian Sumi and the communications agency DawnMakers. This artistic campaign highlights the possibilities offered by the research of the Urbana-Champaign Laboratory, based in Illinois (USA). Made exclusively from crystallized bombyx chenille silk, silicon and magnesium, the technology developed by the laboratory is biodegradable, bio compatible, and programmable obsolescence. Communicating then allows feasible alternatives to be considered and made possible. This technological and artistic marketing is as much a political projection as an aesthetic one.
