Anne Asensio

ISEA2023

Anne Asensio joined Dassault Systèmes in 2008 as Vice-President Design Experience, after 30 years in various executive and design management positions in the Automotive industry, Managing Director at General Motors in charge of Design for the group’s eight brands, and Renault Design Director for the Twingo, Clio and Scénic ranges. She created the “Design” function of Dassault Systèmes and the Design Studio, bringing together a multidisciplinary team in innovation strategy through design, Design of the experience, “Up Stream Thinking” of design research, design management and advice. Advocating a participatory approach with regard to new technologies and virtual universes, the Design Studio supports Dassault Systèmes customers in fast-growing industrial sectors in their needs for transformation, digital and sustainable innovation, towards new business models for a circular economy, towards virtuous design processes, as a manifestation of their value proposition to their end customers. Imagining alternative scenarios to transform the world we live in into a more sustainable and desirable one, the studio engages in reflection, experimentation and confrontation of cross-approaches between social and technologies through creation and, ultimately, the installation of the value of design for the well-being of users, citizens and society. [Translated from French by Google Translate]