Art and the Science of Influencing Hearts and Minds (Streaming Museum)

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Presentation Title:

  • Art and the Science of Influencing Hearts and Minds (Streaming Museum)

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Abstract:

  • Spectacular art that touches people’s emotions will leave a lasting impression. Whether in public space, indoor space or on the Internet, the ability of technology and social media to instantly deliver art content or people’s enthusiasm for an art experience to millions of others makes it a powerful communication vehicle.

    For stakeholders with varying motivations for reaching a massive audience, creating a lasting impression of their product or idea is critical. Aligning with spectacular, meaningful visual arts programming is the best way to achieve this. Understanding how the selections of visual imagery inspire and effect human perception involves looking at the science behind how people process image, color and ideas, and how their perception of the image is related to their beliefs and cultural background.

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