Digital Re-presentation and Simulacrum in Augmented Reality


Session Title:

  • Augmented Spaces

Presentation Title:

  • Digital Re-presentation and Simulacrum in Augmented Reality



  • Recently, the concept of augmented reality has received wide attention. This paper presents an extended definition “digital re-presentation”, “simulacrum”  and “pleasurable design” of augmented reality. We used this definition to survey a number of recent works of digital art from across the world. We then move from augmented reality to digital re-presentation, building on the French sociologist Jean Baudrillard’s notion of simulacrum and re-presentation. Digital information processing can (almost magically) amplify augmented reality, allowing virtual objects and virtual reality to join together. The consequence is a digital re-presentation in a simulacrum world. The process also generates a new language for digital art. Baudrillard’s concept of simulacrum and re-presentation describes man’s deep, pessimistic attitude to his environment. Through augmented reality we create a simulacrum world where we are totally immersed and feel lively pleasure. But, we are not pessimistic but optimistic as we present simulacrum and digital re-presentation.