Fashion Hacking as Shapeshifting
Symposium:
- ISEA2011: 17th International Symposium on Electronic Art
- More presentations from ISEA2011:
Session Title:
- Open Culture + Wearables
Presentation Title:
- Fashion Hacking as Shapeshifting
Presenter(s):
Venue(s):
Abstract:
Panel: Open Culture + Wearables
At the intersection of fashion and technology there is a fertile grey zone of intermediality and transdisciplinarity, a vital design space, which transgress the media of both fashion and technology. How is this space constituted and how can we work there? This presentation will take as its point of departure the practice of fashion hacking, where fashion is reverse engineered and tuned to make users “fashion-able”. Here, for example, social media is used to amplify expressions and expand transversal tactics for the dissemination of fashion codes among users. Other traits address the shamanistic rituality of fashion and how participatory practices can expand the realm of fashion beyond the catwalk and ready-to-wear paradigm. Projects by von Busch are addressed as well as designs from his students at Malmo University as examples of using interactive technologies to intensify expressions of fashion. The question remains: How can technologies express the ephemeral and mythical beauty of fashion?