How to Generate PR for an Ephemeral Award and Exhibition System

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Presentation Title:

  • How to Generate PR for an Ephemeral Award and Exhibition System

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Abstract:

  • Terminal (www.terminal.apsu.org) is a space sponsored by the Department of Art and the Center of Excellence in the Creative Arts at Austin Peay State University in Clarksville, TN. Its mission is to showcase and examine internet and new media art. Annually, Terminal gives out four $500 awards for the creation of new internet artworks. Since its founding in 2007, Terminal has had difficulty building an audience, both inside and outside of the art world. This paper will explore the difficulties in generating PR for an ephemeral award and exhibition system and strategies to get important work the attention it deserves.

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