“IMAI Play: The video art channel of the Inter Media Art Institute” presented by Šimunović and Semmerling
Symposium:
Session Title:
- Summit on New Media Art Archiving: Lightning Talks
Presentation Title:
- IMAI Play: The video art channel of the Inter Media Art Institute
Presenter(s):
Venue(s):
Abstract:
The Düsseldorf Inter Media Art Institute (IMAI) is a non-profit foundation that archives, exhibits, and distributes time-based media art. The archive boasts more than 3,000 works that document the international history of video art from the 1960s until today. More than 1,000 of these videos can be viewed in full in the catalogue on the foundation’s website. Since September 2021, this website also hosts the foundation’s participatory video art channel: IMAI Play. IMAI Play invites users to create video art playlists, publish them on the foundation’s website, and share them on social media. Through social tagging every playlist is accompanied by user-defined metadata to facilitate new readings of the archive. Users can also create their personal watch lists and comment on the playlists of other users. With IMAI Play, the Inter Media art Institute aims to stimulate communication about video art and create a space for new perspectives, discoveries, and unexpected connections.