Indexical Pleasure: Another History of Color

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  • Indexical Pleasure: Another History of Color

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Abstract:

  • This paper focuses on the importance of using color to manufacture consumer desire and political ideology. Tracing color history from Cold War Berlin to contemporary color forecasts, the paper pays particular attention to recent trends in color use, where extremely specific colors can be indexed, collected and referenced in a streamlined approach that is more flexible and sustainable.

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