Obscured by The Cloud: How Media Archaeology Can Help Us Understand the Traffic of Images on the Internet?

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Presentation Title:

  • Obscured by The Cloud: How Media Archaeology Can Help Us Understand the Traffic of Images on the Internet?

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Abstract:

  • The traffic of images on the Internet has reached explosive dimensions. Millions of images come and go, appear and disappear every moment. These images are dispatched and captured by almost anyone from children to the elderly; from private people representing any imaginable walk of life to businessmen and government officials. Some are premeditated, while others are inspired by a moment’s fancy. The situation represents a moment of crisis, at least for those whose profession it is to analyze the changing forms of visual culture. Grasping something so elusive and enormous has made some scholars to raise their hands in despair, while others have sought help from digital tools designed to handle and analyze Big Data. The problem with the latter approach is that while it may be able to detect patterns on macroscopic scale its possibilities are often limited to formal and stylistic analyses. By applying media archaeological topos study, this lecture outlines and demonstrates an approach that coud provide new possibilities of penetrating behind the surface manifestations of the image traffic taking place on the Internet.

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