“The arts, innovation and commercial opportunities” presented by Artz


Session Title:

  • Transformative Creativity - Participatory Practices I

Presentation Title:

  • The arts, innovation and commercial opportunities




  • Abstract

    The Australian Network for Art and Technology (ANAT) has been working with art, science and technology for 21 years. It has only been relatively recently that the innovation potential of the arts, particularly those working with technology, has been understood. Myths relating to artists not wishing to be commercial and the active marginalising of the arts in intellectual property (IP) development has meant that the arts are overlooked as a source for commercially viable IP. Through my work at ANAT I have experienced artists going through the patent process, rapid prototyping, engaging in scientific research and producing new applications in digital media. These old myths do not hold true. In this environment of innovation, models better suited to how artists work are needed. This paper argues that there is a much greater benefit to the arts, culture and artists through aligning the arts to research, innovation and entrepreneurial contexts, rather than in traditional cultural funding activities.

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