‘The Value of Art’: Transforming User Attention into Monetary Value in a Series of Interactive Artworks

Symposium:


Session Title:
  • Evaluation and Valuation

Presentation Title:
  • ‘The Value of Art’: Transforming User Attention into Monetary Value in a Series of Interactive Artworks

Presenter(s):


Abstract:

  • (Long paper)

    Keywords: value of art, art market, economy of attention, interactive art.

    Attention is becoming the new currency in our information and media society. The art market is using art as commodity that can be invested in, and on which one can make profit. That profit can be increased with the help of marketing and attention-accumulation strategies. We will present a series of our recent interactive artworks that deal with the economy of attention and the evaluation of art value on the basis of user attention.

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