“Artwork / Tally Saves the Internet” by Joelle Dietrick, Owen Mundy


  • ©, Joelle Dietrick and Owen Mundy, Artwork / Tally Saves the Internet

Title:


    Artwork / Tally Saves the Internet

Artist(s) and People Involved:


Symposium:


Venue(s):


Medium:


    browser extension

Artist Statement:


    Tally Saves the Internet is a browser extension that transforms data advertisers collect into a multiplayer game. Once installed, a friendly pink blob named Tally lives in the corner of your screen and warns you when companies translate your human experiences into free behavioral data. When Tally encounters “product monsters” (online trackers and their corresponding product marketing categories) you can capture them in a turn-based battle (e.g. “Pokémon style”) transforming the game into a progressive tracker blocker, where you earn the right to be let alone through this playful experience.


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