“If U Seek Amy” by Raphaël Maïwen

  • ©, Raphaël Maïwen, If U Seek Amy


    If U Seek Amy

Artist(s) and People Involved:



Artist Statement:

    Exhibition. Centre Culturel Canadien, May 16 – 20


    The work entitled If U Seek Amy is a role-playing game (RPG) that explores the duality between a pop star’s public persona and her private life, the overlap between the two, and the steps taken to keep them separate. The project also explores the fascination of a young queer person – namely the one who created this game – with this star and questions the boundary between sincerity and performance in this admiration. The two protagonists live a quest for identity each in their own way through what they project voluntarily or not, what is said about them, what they internalize from the perception of others and what they reject.

    A true tribute to Britney Spears, this game explores with a touch of humor the different ways in which she has integrated the popular consciousness, whether through memes, unusual remixes of her songs, the legends she generates or her most famous quotes. In this way, the work reveals how people reappropriate an icon to address the special and one-way bond between a celebrity and her fans.


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