Jon Dovey has re­cently been ap­pointed to the new Fac­ulty of Cre­ative Arts at Uni­ver­sity of the West of Eng­land, UK, with a view to rais­ing the pro­file of media re­search there. Since join­ing UWE he has es­tab­lished the Dig­i­tal Cul­tures Re­search Cen­tre; in­ter­fac­ing in­dus­try and acad­e­mia and based at the Per­va­sive Media Stu­dio. Jon is a lead­ing re­searcher in the field of in­ter­ac­tive media and gam­ing and spent the first 15 years of his work­ing life in video pro­duc­tion, work­ing through the early years of Chan­nel Four as a re­searcher, ed­i­tor and even­tu­ally as Pro­ducer. He worked prin­ci­pally in doc­u­men­tary and ex­per­i­men­tal video, co found­ing orig­i­nal scratch artists Go­rilla Tapes in 1984. His video pro­jects gained in­ter­na­tional dis­tri­b­u­tion and recog­ni­tion and have now taken their place in the doc­u­mented his­to­ries of UK Video Art. After mov­ing to Bris­tol in 1990 he worked at the Wa­ter­shed Media Cen­tre for two years be­fore teach­ing at the Uni­ver­sity of Ply­mouth in 1992 and then at both the Uni­ver­sity of the West of Eng­land School of Cul­tural Stud­ies and the Uni­ver­sity of Bris­tol. As Head of the De­part­ment of Drama at Bris­tol Uni­ver­sity he pi­loted a £13m re­de­vel­op­ment through Uni­ver­sity plan­ning stages. He is Knowl­edge Trans­fer Fel­low at the the Per­va­sive Media Stu­dio 2010-2011 and is re­search­ing the the Aes­thet­ics and Value of Per­va­sive Media in­no­va­tions.