Session Title:

  • Pervasive Media: Practice, Value, Culture

Presentation Title:

  • Untitled




  • Chair Per­sons: Dan Dixon & Jonathan Dovey
    Pre­sen­ters: Con­stance Fleu­riot & Tim Kind­berg

    Per­va­sive media is a new and de­vel­op­ing field; com­mis­sion­ers, brands, clients, fund­ing bod­ies often have dif­fi­culty grasp­ing its po­ten­tial. Very few media pro­fes­sion­als, let alone mem­bers of the pub­lic, un­der­stand what Per­va­sive Media is, or could be­come. We are at a new fron­tier. New, per­va­sive, ubiq­ui­tous and mo­bile tech­nolo­gies promise us an ever more con­nected world and the pos­si­bil­ity to ac­cess ever more de­tailed in­for­ma­tion about con­text. Al­though these promises con­tain dras­tic changes to media and tech­nol­ogy, they don’t en­gage with the nec­es­sary changes to the prac­tices of media pro­duc­tion, dis­tri­b­u­tion, tech­nol­ogy cre­ation and the com­mer­cial and prac­ti­cal re­al­i­ties that could make these promises a re­al­ity. These will be dras­ti­cally game chang­ing; cre­at­ing new busi­ness pos­si­bil­i­ties, whilst mak­ing oth­ers ob­so­lete. These promises, and changes, will be crit­i­cally ad­dressed dur­ing this panel. Per­va­sive ex­pe­ri­ences also re­quire a new, and sig­nif­i­cantly more di­verse, set of skills to im­ple­ment.

    This in­cludes a wide va­ri­ety of media pro­duc­tion, tech­ni­cal skills and busi­ness acu­men. How­ever at this pe­riod of de­vel­op­ment prac­ti­tion­ers from widely vary­ing fields in art, de­sign, and tech­nol­ogy find lit­tle time, or com­mon ground, to re­flect on their prac­tice. This ses­sion will draw on re­sults from work­shops and events where the pan­el­lists have pro­vided space for re­flec­tion and dis­cus­sion amongst prac­ti­tion­ers in this emer­gent field. There are new, and dif­fer­ent, re­la­tion­ships be­tween de­sign­ers, com­mis­sion­ers and those using these new ex­pe­ri­ences. New equa­tions for value are emerg­ing, which are dif­fer­ent from those within more tra­di­tional medi­ums. What is the value, in per­va­sive ex­pe­ri­ences, to all these dif­fer­ent stake­hold­ers? Why is it worth doing, what does every­one get out of it and why do they enjoy it? The dis­cus­sions will be fun­da­men­tally grounded in the ecolo­gies of value that pro­vide per­spec­tive on these is­sues. This panel is as­sem­bled from the net­work of re­searchers and prac­ti­tion­ers who pro­vide prac­ti­cal and the­o­ret­i­cal per­spec­tives to The Per­va­sive Media Stu­dio. The Stu­dio is an or­gan­i­sa­tion that cre­ates space and op­por­tu­ni­ties for this emer­gent field of per­va­sive media, en­cour­ag­ing col­lab­o­ra­tion across bound­aries, ex­per­i­men­ta­tion, re­flec­tion and analy­sis. It draws in a di­verse com­mu­nity of artists, cre­ative com­pa­nies, tech­nol­o­gists and aca­d­e­mics.