Paradigm Shift Interruptus: An Anecdotal History of Hungarian Media
Symposium:
Session Title:
- Social Theory and Electronic Media
Presentation Title:
- Paradigm Shift Interruptus: An Anecdotal History of Hungarian Media
Presenter(s):
Abstract:
The new, unprecedented media, is a product of the combination of technical progress and a booming specialization, because of this it has no cultural references, past or history of any kind. The avant-garde has the tradition of radical use of (any) established media, and this experience (the so-called didactic message of the avant-garde) appears in the usage, testing and research of the new media. Looking for and charting the borders, finding a limitless self-expression —the avant-garde discipline of total competence, vital in the days of global symbiosis and the growing complexity. In the medialized public world, the research (browsing, surfing) becomes the symbol of existence — the subversion becomes the obligatory tool of perception. The role of art in the net just begins to open up new ways and possibilities and the culture follows; tries to manifest in a didactic way the unused possibilities. It is didactic as the classical avant-garde was didactic: it educated the cultural perception.The culture functions always as a blueprint for an information society: context is the content (wrong context = no contrast, new context = content)… in other words, to shuffle the information until it finds the biggest contrast — to be efficient.