Deviant Media Tactics: Creating Faces
Session Title:
How dare you? Acts of Deviance and Strategies of Discreditation
Presentation Title:
Deviant Media Tactics: Creating Faces
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Abstract:
Panel: How dare you? Acts of Deviance and Strategies of Discreditation
With the increasing digital mediation of everyday communication, novel forms of deviant acts have emerged: political posters of candidates are reworked, fake-identities are employed and existing mediated communication is organized into novel forms. Empirical examples of deviant media tactics abound. By focusing on Goffman’s notion of the face as a situational image of self, constructed according socially approved moral attributes, this paper explores deviant media tactics as sets of images promoting other kinds of moral attributes, and thus other forms of maintaining face.
