“Video Art, Artivism and Photography as Tools for Subvertising the Patriarchal Indoctrination of Advertising” presented by Santiago

Symposium:


Session Title:

  • Critical Perspectives on the Use of Technology for Peace

Presentation Title:

  • Video Art, Artivism and Photography as Tools for Subvertising the Patriarchal Indoctrination of Advertising

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Abstract:

  • Keywords: Subvertising, Videoart, Performance, Artivism, Women, Artistic, Revolution

    This text is a conceptual and formal analysis of works of video art, photography and activism in defense of women’s rights. It contextualizes the theoretical concepts of feminism, desire, liberty, reality, subversion or spectacle, in the framework of art and feminist critique in order
    to articulate an analysis running from the XXth to the XXIst century based on the theories of thinkers like Flusser, Lacan, Barthes, Debord and, more specifically concerning women, Lagarde, Beauvoir, Butler and Amoros. The aim is to show that art has had an important role in the diverse feminisms, contributing significantly to the improvement of the number of women in art and society, and that it continues to do so, being an accessible medium for reaching the dissident sector of the population, a medium that is creative in its confrontation, a medium
    whose duty is to communicate history and ensure that it is justly told, a tool for struggle camouflaged under the umbrella of art.

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