Raymond Zada: At Face Value

  • ©, Raymond Zada, At Face Value


    At Face Value

Artist(s) and People Involved:




    HD video


    2′ 33″

Artist Statement:

    To take something at face value is to believe the way the thing appears is the way it really is. At Face Value challenges some people’s narrow views of what an Aboriginal person looks like. As the faces morph, viewers are asked to shift their paradigms and accept, at face value, that the person they’re looking at is Aboriginal. In an international context, the dominant culture in most countries attempts to define aspects of who their first nations peoples are; and it’s often reinforced through stereotyped images. In Australia, this is primarily done through tourism advertising.
    In reality, First nations peoples and cultures are far more diverse and sophisticated than is convenient for the dominant culture to acknowledge.
    At Face Value is a series of 25 portraits of family and friends.



All Works by the Artist(s) in This Archive: