The YouTube research (birgitrichard.de) started 2006 at the New Media Department of the Goethe University of Frankfurt. The results of the research have already worked out representative forms and basic patterns, as to say, categories for the clips appearing here. These kinds of clips, recurring in the observation period, have an impact on the basic representation of art or the artistic expression within moving images on this platform. Methodologically the focus leads to the investigation (which has to be adequate to the specifics of the medium = as to say media adequate) of new visual structures and forms which can create – consciously or unconsciously – an art form.